You won't believe it, but BMW did this....

Incredible innovations by an incredible car brand. BMW did it again, they created something spectacular.

Bavarian Motor Works, commonly known as BMW, is a German automobile, motorcycle and engine manufacturing company founded in 1916. BMW is headquartered in Munich, Bavaria, Germany. It also owns and produces Mini cars, and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad, and plug-in electric cars under the BMW i sub-brand.

The BMW i8, the “i” standing for innovation, is a plug-in hybrid sports car developed by, guess who, BMW. This 2-door coupé represents the new BMW Innovations campaign which was launched at the beginning of September 2014.

Source: Own source

Source: Own source

The BMW Innovations campaign shows to follow that innovations is at the core of everything we do. This national campaign highlights the elevating technology across the entire range of BMW models.

More about the BMW i8:

Also called BMW Concept Vision Efficient DynamicsThe BMW i8 can go from 0-100 km/h in 4.4 secondsHas a top speed of 250 km/hRelated car, the BMW i3The 2015 model year BMW i8 has a kWh lithium-ion battery packSold in almost 50 countries

More about the Innovations campaign:

This advertising campaign focuses on BMW’s concept of technology-sharing across model lines. It also shows some i8 features will end up in more affordable BMW’s.

The three television commercials, released on 1 September 2014, show how groundbreaking technological innovations we have seen in the BMW i8will migrate across the greater BMW family. In the BMW universe, the 3 Series, 5 Series, and X3 are in a different galaxy than the i8, but through technology transfer, those models can share i8 traits.

“Looking Forward” uses cinematography to illustrate that the BMW i8’s Full-Color Head-Up Display is also available in the BMW 3 Series. The Full-Color Head-Up Display projects important driving information, including speed limit, and assistance systems displays, including current speed, navigation and collision warnings, into the driver’s field of view.

“Change” focuses on the impressive LED headlight technology as the BMW i8 dramatically transforms into the BMW 5 Series. It draws attention to Adaptive LED Headlights to provide brighter lighting and can turn in the direction the vehicle is traveling to provide optimal road illumination in every condition.

“Eyes Everywhere” takes viewers on a cross-dimensional journey through the BMW i8’s iDrive screen to reveal Surround View Camera System in the BMW X3. The Surround View Camera System provides a 360° panorama view around the vehicle, which assists drivers while parking, maneuvering in tight situations or when navigating in areas with limited visibility.

The television campaign will coordinate with a “tech drive” program in BMW dealerships across the U.S. Customers can experience first-hand the leading-edge innovations shown in the videos. This advertising blitz also includes digital media programs, all built around increasing awareness that the technologies that are part of what makes the BMW i8 so desirable are available in other models as well.

Throughout the history of cars, leading-edge technology first demonstrated on race cars, concept cars, and top-of-the-line extreme production cars have eventually filtered down to the cars that are affordable and can be enjoyed. BMW seems to be accelerating that process with some of the i8’s technology and the company, through these commercials spots, wants to make sure we know about it.

BMW. The Ultimate Driving Machine.